Fuller bust lingerie brand Ivory Rose are celebrating body positivity with their latest un-retouched photoshoot campaign. The campaign features five naturally curvy women, with no professional modelling experience. They wanted to do the shoot to raise their own personal confidence levels and to inspire and empower other women who may also be struggling with body image.
What’s more, the images have not been retouched or edited. Yes, I know, we need much more of this.
The shoot comes just one month after YouGov published a poll which found that of 4,505 UK adults. 57% of 18-24 year olds surveyed admitted to feeling anxious because of their body image.
The ladies that partook in the shoot were mainly in their early twenties, including 23 year old Sophie Rose. Sophie comments on why she decided to the shoot,
“For years I have had a lot of self-doubt over my body image and have not felt confident but now I have made progress. I am starting to feel worthy and doing this shoot gave me a huge confidence boost - to be surrounded by such beautiful women on the day who are also on this self love journey.
Not to have any of our photos retouched, especially for a lingerie photoshoot, is a real statement and true testament to what Ivory Rose is all about.”
Alongside the women taking part in the shoot were the founders of Ivory Rose, former plus size fashion buyers, Frankie Mason 27, and Aimee Law 28, .
With fuller busts themselves, Frankie and Aimee founded Ivory Rose as they struggled to find feminine yet supportive lingerie for women over a DD cup.
Frankie commented on the shoot;
“With our brand being about real woman and all their curves, we wanted to revamp our website to showcase this.
People are all shapes and sizes and just because you are curvy doesn’t mean we want to hide away in our lingerie.”
Aimee also commented;
“With our lingerie being pretty and girly that can be worn every day, we wanted to promote real curvy fuller bust women loving themselves for who they are, which is why none of our photography is photoshopped.”
Ivory Rose lingerie starts at a size 30DD and goes up to a size 48G. The range is stocked online at https://ivoryroselingerie.co.uk/ and on websites such as ASOS, SilkFred, Missguided, Pretty Little Thing and BraStop.